Etsy’s Listing Photo Limit Increased to 10: How to Take Advantage
For the multichannel retailing enabler that SynCommerce is, one of the most nagging issues our merchants complained of when publishing their products to Etsy was the 5 photos limit Etsy placed on each individual listing. This is because most of the channels merchants were migrating their products from allowed for more than 5 photos. For instance, eBay allows for up to 12 photos, Amazon allows for up to 9 photos, and Shopify, well, Shopify allows for unlimited photos (the last I checked you could add 250 photos).
The challenge for most merchants has always been having to decide which of their extra photos to discard when sending their listings to Etsy, when each of the photos told a different important story of the item for sale. The good news is, Etsy has increased the limit on listing photos from 5 to 10.
What else does it come with?
Aside the fact that the limit on listing photos has been increased to 10, the limit on pixels has also been increased to 3000 (previously 1500 pixels). With this increase in pixels limit, you can upload photos of real high quality that will enable shoppers to zoom in and see every details of the item on sale. Though usually underrated, take the pain, and even the cost if the need be to get quality photos that clearly display all the qualities of the item you are selling, and from every possible angle. For instance, if it’s a dress, get someone to wear it and take a picture of the person to give an idea of how exactly the dress will look like in reality.
How to take advantage of the increase in limit?
The importance of listing photos and their contribution to sales cannot be understated, the reason I believe this news should bring excitement to Etsy sellers. As a summary of the new photos limit, you as a merchant can;
Display photos per variation: It is not always enough to display just your product photos, especially in situations where you are offering different variations of the item for sale. Where there are different variations, buyers want to see how each variation they select, and want to buy actually look like. With the increment in listing photos, you now have the room to associate photos for each variation to help increase sales.
Make it easy for shoppers to decide. Remember the buyer has to make a decision to buy an item that is online without a chance to feel and try it. The best way to give the buyer that experience is through your photos. With this limit increment, you can present the buyer with all the different angles and perspectives of the item as much as possible. This can give the buyer more confidence in the item and help quicken the decision to purchase.
With more photos, you are also able to answer any questions buyers may have before they make a purchase through the photos. This will help streamline the purchasing process, remove all bottlenecks, and help increase sales. Any questions buyers may have concerning the item’s scale, measurement, style, etc can be displayed through photos.
Share the experience: Etsy is all about crafts, creativity, artifacts, inventions, and these are in most cases very appreciated by buyers. With the room for more photos, you can take buyers through the journey or your creativity and the processes that resulted in the item for sale.
Other photo tips
Below are some other listing photo tips that will help drive more traffic for your items and generate more sales.
- Take really good shots. Don’t take the quality of your photos for granted. It’s already a huge struggle to get potential buyers to click on your listing, don’t loose them by not providing them with good photos to see exactly what they want to buy. Instead of using your phone to take the photos for instance, use professional cameras, and with professional photographers if possible. Additionally, take your photos with a lot of natural light, and on a simple background, preferably white. The other advantage with having good listing photos is it helps to reduce returns and exchanges since customers have a detailed idea of exactly what they are buying.
- Be very particular about your primary photo. Your primary photo is your main point of attraction for potential buyers, and in most cases is what is also used as the thumbnail for your listing in searches. The question of what the best primary photo to use is does not really have an easy answer. The best strategy is to test different ones over time, and settle with what works best for you and the items you sell. Should the primary photo be up close, should it show show the item in full, or should it be one showing the item in use? Your test results will be the better judge for this.
- Display your item in action. Unlike brick and mortar stores where potential buyers can handle, feel, and if possible try the item on to make their decision, online stores do not afford buyers this opportunity. The best option is for them to see how exactly the item presents itself in action or in use. And it is very important for you to offer them that to help ease their decision making. If your item is a cloth, show a photo of someone wearing it. Allow buyers to live by their imagination through the photo you present them.
With how important listing photos for online selling are, it is commendable that Etsy has increased their limit on photos for each listing. With this increment, together with some of the best practices for listing photos, you can make a huge upwards turn in the amount of sales your listings bring in.